Erika Medrado | Houston, TX

Erika Medrado is a Leadership & Executive Coach in Houston, TX, who primarily coaches Fortune 500 senior executives to become more impactful, decisive leaders. Clients draw on her 25+ years of cross-functional leadership, and her corporate background includes 12 years as a Human Resources Executive at Four Seasons Hotels & Resorts, a major player in the global luxury hospitality industry.

A dual citizen of USA and Brazil, Erika coaches fluently in English and Portuguese and brings deep experience with global leaders, expats and cross-cultural dynamics. She partners with top 20 MBA schools—including Vanderbilt Owen, Rice Jones, and Michigan Ross—to elevate rising talent into world-class leaders. She also coaches high-performance athletes and elite military officers. In addition to executive coaching in Houston, Erika also provides virtual coaching to all US time zones and most European time zones.

Coaching Philosophy

Erika’s coaching philosophy is rooted in curiosity. Not surface-level curiosity, but a deeper exploration into what truly drives a client’s goals—the goal behind the goal. She wants to understand the person in front of her, not just the problem they bring—their values, motivations, patterns, and contradictions. When those deeper motivational forces are provoked in a session, excuses lose their power. The client accelerates toward pursuing what they genuinely want to achieve.

Erika is highly reflective, insightful, and direct, partnering with clients to increase their clarity, agility, strength, and precision.

Results Achieved

• VP, Cryptocurrency: Coached on cultivating a commanding executive presence and stakeholders’ management, resulting in a successful transition into a high-stakes leadership role.
• Area General Manager, Luxury Hospitality: Coached on executing a strategic exit strategy, resulting in a successful promotion to a COO role in a different organization and world region.
• Global Sales Director, Technology: Coached on enhancing executive leadership and securing early wins, resulting in a solid first 90 days and strong favorable perception by upper management.
• Senior Director, Healthcare: Coached on implementing delegation and emotional regulation strategies, resulting in the mitigation of excessive burnout and improved well-being for the first time in 2 years.
• Start-Up Leader, Artificial Intelligence (AI): Coached on navigating the transition to leading a first-time global team and mastering managing up, resulting in a promotion to Senior Level (L6).
• MBA Student: Coached on high-stakes interviewing, self-confidence, and overcoming imposter syndrome, resulting in securing a highly competitive Amazon internship and a full-time return offer.