Aurora Ortega Geis, PCC

Aurora Ortega-Geis, PCC, brings over 25 years of financial services expertise and 9 years in corporate governance within the energy and utilities sector. With 7 years as an executive coach and workforce development expert she’s demonstrated a passion for empowering individuals and businesses. As Chair of the Board for CPS Energy, she spearheaded the creation of the U.S.’s first New Energy Economy, fostering sustainable and clean energy initiatives. Currently, as VP of Strategic Relationships and Internal Coach Consultant for New Apprenticeship, she equips performance coaches to unlock the potential of our next generation of tech apprenticeships. Aurora’s mission with A GO Strategy is to lead and consult in leadership development and coaching.

Coaching Philosophy

Aurora’s coaching philosophy embodies curiosity, authenticity, and a visionary outlook. As a coach, she actively engages as a thinking partner, encouraging clients to explore their thoughts and emotions authentically. By focusing on the person, not just the problem, Aurora helps clients uncover blind spots that may hinder their leadership effectiveness. This approach creates an ideal setting for breakthroughs and significant progress in their critical endeavors.

Results Achieved

As the Head Coach of the nation’s first Digital Marketing Tech Apprenticeship Aurora worked with over 50 enterprise, mid- and small size organizations where CEO’s, Leaders, and Manager’s faced organizational challenges to meet growth goals, hiring the right talent, low productivity, underperforming teams, and mis-aligned collaboration among the internal teams. Along with the CEO’s and Leadership support for change, we created psychological safety first with the leader, manager and the Apprentice, we were able to identify clear goals and strategies to improve higher levels of performance and team engagement by implementing Kanban methods developing and sustaining an agile working environment.

Professional/Corporate Experience

• Corporate Board Governance
• Go To Market Strategy
• Culture | Organizational Design
• Succession Planning
• Strategic Planning

Education, Certifications & Awards

• BS Business Management, LeTourneau University
• Executive Certificate, MIT Sloan Executive Education on Understanding and Solving Business Problems, in Systems Thinking
• Professional Coaching Certification (PCC) from ICF
• ELi MP, Master Practitioner – Energy Leadership, iPEC
• Executive Coach, Coaching Education Institute